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Mazda Launches Revised Rx-8

The Mazda Motor Corp. has launched its fourdoor fourseater sports coupe RX8 at this years North American International Auto Show with a serious bang. The new generation coupe boasts of a refreshed styling and an improved performance to wow more auto enthusiasts.

The Japanese automaker restyled the front and rear bumpers wheels headlights and LED taillights while retaining the traditional rearhinged rear doors. What is more the automaker made the exhaust pipes and alloy wheels bigger than the previous model.

The RX8 entertained a stiffened body by using a bar between the front suspension towers. Aside from enhancing stability of the car it is also resorted to improve handling. The gearing was also modified to make the car even faster.

“Dating back to the Cosmo Sport released in 1967 every sports car ever developed by Mazda has had the same fundamental mission to provide car lovers with a vehicle that’s funtodrive exciting to look at and easy to own” said Tetsu Nakazawa Mazda North American Operations’ RX8 vehicle line manager. “The new RX8 embodies that mission conveying the unique and distinctive Mazda brand DNA to the fullest.”

To make the revision catchier Mazdas pool of engineers zeroed in on innovation in three areas styling packaging and performance. “The enhancements made to RX8′s exterior interior packaging and performance takes it to a whole new level of visual and driving excitement” added Nakazawa.

Also a flagship new sport package of the car will also be available. This will include a sporttuned suspension a body kit with a new front bumper and side sills as well as fog lights and highperformance tyres and Recaro front seats with leather side bolsters reported Reuters.

The revised models are expected to go on sale in the United Kingdom in the summer. According to the maker of Mazda spark plugs prices and specifications will be announced nearer the time.

Separately Mazda will be entertaining the use of new skins to lure more shoppers. Because it still takes four to five years to create a new car there is a gap before the design themes reach production said Franz von Holzhausen the director of design for Mazda North American Operations.

“You will see this design philosophy in the future” von Holzhausen said last Wednesday at the AutoWeek Design Forum. If Mazda doesn’t evolve and reinvent its “skin” it runs the risk of becoming obsolete. Look at BMW. They recreated their skin. It was controversial but now they are selling more cars because of it.

About the writer: Anthony Fontanelle is a 35yearold automotive buff who grew up in the Windy City. He does freelance work for an automotive magazine when he is not busy customizing cars in his shop.